GinGo: More than a logo, it’s a symbol

Our logo is our identity, and the symbol of our commitments. How is this leaf well-found to carry our values?

For a society committed to spread knowledge, taking the leaf of a tree as a symbol might seem commonplace? Yes, but this Ginkgo Biloba is not just like any tree and its leaf is unique. It does not look like any other! So many symbols we invite you to discover.

A tree like no other…

The Ginkgo Biloba is 270 million years old. Thus it’s the oldest tree species known today (the first trees appeared 370 million years ago): a living fossil and Its DNA has hardly changed! He saw first dinosaurs appear, and saw them disappear. It knows everything about man. Only a few species, including horseshoe crabs, lampreys, coelacanths, triops, jellyfish, sponges or other scorpions, are Nature’s living witnesses older than him… But the extraordinary longevity of his species should not mask its many recognized medicinal properties: antioxidant activity, increase cerebral blood flow, potentiation of neurotransmitters…

Scientists’ first job is to discover and understand Nature and its laws, which existed before us. And we all hope from Science it brings beneficial changes to our daily lives. Then a tree of 270 million years with multiple medicinal virtues is a beautiful symbol of knowledge of this eternal Nature.

An extraordinary leaf

If you look closely at a Ginkgo’s leaf, you will find that the veins of the leaf do not form a complex network, but is fan-shaped. This is what botanists called a “dichotomous denervation”. These veins bring the sap into the rest of the leaf. Drill a hole in that leaf, and a whole band of the leaf will die, from the hole to the edge, because of lack of sap. Kill a single idea (or prevent the publication of knowledge), and you may be condemning a whole possible field of discoveries … This is one of our commitments: promote Science without arbitrary censorship. Judgment belongs to the scientific community as a whole, but judging is not killing. It’s up to us to provide the opportunity for a relevant fair and impartial peer review. Don’t let a minority randomly refusing the diffusion of Science of a whole community (like those who banned the teaching of Copernican theses not so long ago).

Like an idea, fragile is the leaf, but strong is the tree

We are not a 270 million years old living fossil without a particular resistance. First, Ginkgo has no natural predators (pests or diseases), so it lives for very long time: one of the oldest Ginkgo in the world would have even known Charlemagne and the arrival of “zero” in the West! Then, it lives (almost) everywhere: from -40 to +30 ° C. It only avoids deserts and the floe! Finally, it seems well suited to resist for still a very long time since it’s grown today in all cities thanks to its excellent resistance to pollution. It took no less than an atomic bomb to defeat the Hiroshima’s Ginkgo, but … a specimen located less than one kilometer from the explosion has risen from the ashes, without mutation!

The parallel with knowledge, which has resisted all obscurantisms over centuries and must be spread without limit, is obvious. But for us, this capacity to be reborn is also a symbol of our commitment to this renewal of unconstrained diffusion of knowledge, which some tends to appropriate in this beginning of the 21st century.

Our values ​​and our commitment

In a sense, Science is the memory of the world. A set of facts, ideas, rules and laws that remain or evolve through the ages. This memory belongs to all of us. The merit of discovery must be recognized by the inventor, and he must be able to benefit from it. But sharing knowledge, whether we publish or consult, should not be subject to constraints.

The system of recognition of intellectual property makes it fairly effectively possible to protect the interests of inventors. But the current system of scientific publication no longer allows an effective sharing of the researchers work , their ideas or the knowledge they have shaped … And this system cannot be efficient anymore in these times when the number of researchers explodes, and when the need of sharing scientific advances is well established.

The scientific community is massively asking for a redesign of the publishing system, and we want to be the engine for this revival.

We want to ensure that every new idea, every new knowledge can be evaluated with the same level of scientific exigency, free of charge and without discrimination.

We want to archive this knowledge in an inalienable way so that it lasts in time, like a Ginkgo, while it remains accessible for all.

And for those who need help for discerning  the good grain from the cockle, we want the evaluation to be done by researchers and enthusiasts, like you, like us, who excel in their areas of expertise to provide this review…, in a transparent way, without bias, without pressure on the author or the reviewers.

This redesign of the current system of publication is in our DNA, it’s us with you, it’s GinGo.

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